03 / 06branding

Surahi

The Surahi lounge: patterned sofas beneath the Surahi wall sign, lit by a brass lantern
A tiered stand of lime wedges and shot glasses on the bar, framed as a postage stamp

About Surahi

Surahi is a poolside bar at Wyndham Resort, Udaipur, created for laid-back days, good food, and refreshing drinks. Blending a relaxed poolside atmosphere with a vibrant dining experience, Surahi is a space to unwind, sip, snack, and soak in the Udaipur sun.

The Surahi logo, an illustrated surahi flowing into the wordmark, in olive on sand
The Surahi logomark, the illustrated surahi on an olive pebble

LOGO

LOGOMARK

A cocktail card: a coupe of orange liqueur above the line “Pick your mood, we’ll pour the rest.”

THOUGHT BEHIND THE LOGO

The Surahi logo in black

The surahi flows naturally into the wordmark, making the symbol and typography feel like one cohesive mark rather than separate elements.

The illustrated surahi acts as the key visual symbol, immediately connecting the identity to Indian culture, craft and traditional vessels.

A bold, rounded serif typeface gives the logo a soft, elegant and handcrafted character, balancing tradition with a contemporary feel.

An olive postage stamp with a cream sun over waves

COLOR

Colour swatch: brown, with a cream swirl motif
Colour swatch: cream, with an olive swirl motif

TYPOGRAPHY

Primary font Montserrat Secondary font Baskerville

Pick your mood, we’ll pour the rest.

Surahi postcards over banana leaves, one showing the resort’s domed pavilion
A poster reading “For the mindful mover”, beside a woman stretching on a towel in the sand
Legs stretched out on a poolside lounger, beside an aperitif and a deck of cards

BEVERAGE MENU

The Surahi beverage menu, an embossed green cover with the logo in cream, laid on a dinner plate
A wooden menu holder engraved with the Surahi logo

basic idea

A black-and-white photo of a hand at the table, with a wine glass picked out in cream
The open Surahi drinks menu, listing cocktails such as Khaade Masaale and Marygranate Mimosa
An olive napkin printed with the Surahi logo, under the foot of a glass
A bartender’s cocktail shaker, blurred mid-shake
A line drawing of hands pouring from a bottle, in olive
A brown card framing a pavilion arch, reading “would love to host you again”
A “Reserved” table card carrying the Surahi mark, on a wooden stand
An olive apron embroidered with the Surahi logo

you choose we pour the rest

FOOD MENU

The open Surahi food menu in a ring binder, listing vegetarian and non-vegetarian starters
Hands holding the Surahi snack menu at a café table
Guests reaching for canapés served on banana leaves
A line drawing of one figure seasoning a dish that another holds out, in olive
A painted palace corridor with the Surahi logomark
A painted mural of cranes, pheasants and palms by the water, framed as a postage stamp

personalised motifs

Wyndham Resort, Udaipur, at dusk, beside the Surahi logo
next project04 / 06

Raya, after Surahi