02 / 06packaging

Nektar

Hands pulling the tab on a can of Nektar lemon-lime & orange caffeinated water, over a desk of handwritten scent notes
Halved oranges, close up

About Nektar

Nektar is a non-carbonated caffeinated water brand created for people who want a refreshing boost while staying on the go. The brand combines caffeine, refreshing fruit flavours, and a playful visual identity to create a beverage that feels youthful, energetic, and contemporary. Its bold packaging and expressive graphics are designed to make Nektar stand out while communicating a sense of movement, spontaneity, and everyday adventure.

The Nektar wordmark in white on orange
The Nektar logomark, a flared letter N, in white on orange

LOGO

LOGOMARK

A can of Nektar lemon-lime & orange nestled inside a split orange

COLOR

Colour swatch: orange, with a cream swirl motif
Colour swatch: guava pink, with a deep red swirl motif

TYPOGRAPHY

Primary font Montserrat Secondary font Bricolage Grotesque Caveat

refresh. reboot. rework.

THOUGHT BEHIND THE PACKAGING

A can of Nektar lemon-lime & orange in a red net bag of oranges
Friends reaching across a table to toast with cans of Nektar
A can of Nektar pink guava tucked into the back pocket of a pair of jeans
A runner in orange, blurred in motion on a track
A can of Nektar pink guava tipped into a steel coupe beside halved guavas
The flat can labels for lemon-lime & orange and pink guava, with Dozy the sloth surfing on one and lifting weights on the other

The surface graphics for Nektar are designed to feel bold, energetic, and playful. The bright colour palette creates an immediate visual impact, while the oversized NEKTAR wordmark gives the cans a strong, recognisable presence. Supporting illustrations, organic shapes, and flavour-led elements add a sense of movement and personality, reflecting the brand’s youthful and adventurous character. The overall system balances expressive graphics with clear product information, making the can feel fresh, contemporary, and easy to recognise.

Two friends in a car raising a can of Nektar pink guava
A man in a cap drinking from a can of Nektar on a city street
A can of Nektar pink guava in a brown paper bag beside halved guavas
A woman drinking from a can at her desk late at night, laptop open

how to fix a bad day

Cans of Nektar lemon-lime & orange with pink straws and lemon slices in an ice bucket
“refresh. reboot. rework.” in rust italic on orange
A silhouette holding the sun between their hands over the sea
A young man with his eyes closed, drinking from a can of Nektar pink guava
Hands over a drinking-game chessboard of shot glasses
A young man sipping through a straw, seen through a fisheye lens
next project03 / 06

Surahi, after Nektar