01 / 06branding

Brew For You

A barista in a Brew for You T-shirt working behind the café counter
A woman on the street holding a croissant and a Brew for You paper bag

About Brew for you

Brew for You is a café-bar concept designed around the balance between work and leisure. It offers a cozy space to work, meet friends, and unwind, while transforming into a lively social space with coffee raves and weekend events. The identity combines bold typography, warm colours, and playful visuals to reflect its relaxed yet energetic personality.

The Brew for You logo in cream on navy
The Brew for You logomark, a tall letter B, in cream on navy

LOGO

LOGOMARK

A bottle of almond milk coffee with a Brew for You label, lying on linen

THOUGHT BEHIND THE LOGO

The Brew for You wordmark in black

High-contrast serif typography creates a strong visual presence.

The altered letterforms give the logo a distinctive, contemporary character.

The bold type paired with the supporting colour palette makes the identity feel dynamic and memorable.

A customer sipping coffee outside the café, beneath its chalkboard menu

COLOR

The colour palette: navy, blush, and oxblood pills, each with a cream, brown, or grey starburst

TYPOGRAPHY

Primary font Customised Secondary font Montserrat

sharp. simple. focused.

THOUGHT BEHIND THE PACKAGING AND BRANDING

An espresso martini over a chessboard, captioned “Espresso: sharp. simple. focused.”
Two bottles of milk tea with Brew for You labels
Hands holding the Brew for You bakery and breakfast menu
The Brew for You logo over a tray of croissants
A barista pouring cold brew over ice
Brewing-method card: percolator
Brewing-method card: french press
Brewing-method card: turkish coffee pot
Brewing-method card: chemex
Brewing-method card: pour-over
Brewing-method card: moka pot
A row of Brew for You bottles: almond milk coffee, milk tea, and cold brew
Close-up of cold brew being poured
Social post: espresso martini, “sharp. simple. focused.”
Navy banner reading “coffee & stories” with a small café illustration
Teal coffee gear on a Brew for You box
A crowded café-bar night, captioned “almost friday”
Two bottles of milk tea with Brew for You labels, close up
Brew for You bottle labels, close up
Two takeaway cups with Brew for You sleeves, captioned “it’s monday”
An iced coffee on a Brew for You coaster
Brew for You loyalty and business cards next to matcha powder
A canvas tote printed with a percolator illustration
The back of a staff T-shirt with an illustrated character
A navy café awning carrying the Brew for You logo
The Brew for You logo over a café with a hand-painted menu banner
Social post: a steaming pour-over coffee
next project02 / 06

Nektar, after Brew For You