04 / 06branding · packaging

Raya

The Raya cast in festive Indian wear, seated on steps strewn with rose petals around the Raya logo
A blush floral motif beside two taped-up photos of a model in an orange top and olive trousers, front and back

About Raya

Raya is a contemporary Indian fashion label that reimagines traditional craftsmanship through modern, refined silhouettes. Rooted in heritage and designed for today, Raya celebrates culture, connection and timeless elegance through thoughtfully crafted apparel made for every celebration.

The Raya logo, “raya by Bhumi Goyanka”, in blush on maroon
The Raya logomark, a letter r with a teardrop, in blush on maroon

LOGO

LOGOMARK

A woman feeding a laughing man from a bowl, before a patterned hanging

THOUGHT BEHIND THE LOGO

Represents continuity, connection and the thread of relationships.

Symbolises growth, beauty, femininity and Indian craftsmanship.

The Raya wordmark in black

Elegant, flowing and contemporary, balancing tradition with modernity.

A rust card reading “Where tradition finds its modern form.”

COLOR

The colour palette: blush, rust, black and sand swatches, each with a starburst, around a maroon one

TYPOGRAPHY

Primary font Outfit Secondary font Baskerville

Where tradition finds its modern form.

PACKAGING

A cream dust bag stitched with the Raya logo, and a maroon swing tag on a blush card
Gold and maroon Raya gift boxes beside a vintage typewriter
A maroon Raya envelope and a card with a gold wax seal
An illustrated card of two women whispering, captioned “POV: You just found Raya.”

COLLECTIONS

About the collection

The Raya website’s festive-season banner: friends in festive wear sharing sweets

website graphics

Web banner “for her”: two women in festive wear
Web banner “for him”: a group of men in kurtas greeting each other
The Raya Instagram grid in reds and rusts: “an exclusive bride’s maid edit”, “Nazar is real”, “Don’t spill the tea”, and a block-printing stamp
Social post “presenting Mehr” over the collection’s cast
Social post “an exclusive bride’s maid edit” over a red embroidered sleeve and gold bangles
A rail of festive garments in a studio
A Mother’s Day post: hands holding an old photo of a mother and daughter
Web banner for the Mehr collection: friends gathered on the floor
A lace-edged card reading “banno ki saheli” on red
Mehr lookbook page: an orange kurta, with fabric details
Mehr lookbook page: a green blouse and maroon skirt, with fabric details
Mehr lookbook page: a blue kurta set, with fabric details
Mehr lookbook page: a peach sari, with fabric details
Hands in gold bangles and rings resting on a dhol
A wooden block stamping a gold floral print onto red cloth
Stacks of red and green glass bangles

COLLECTIONS

About the collection

The Raya website’s festive-season banner: the Dhaaga cast before a patterned hanging

website graphics

Web banner “for her”: friends tying rakhis
Web banner “for him”: two young men laughing
The Dhaaga Instagram grid in maroon, olive and cream: stamps, rakhi illustrations, and the collection’s story, vision and mission
Three friends around a plate of sweets, under the Dhaaga wordmark
A maroon card of a rakhi and a sibling photo, addressed “To, Nok-Jhok”
A folder labelled “the rakhi edit”, holding a photo of a sister applying a tilak and a “New Collection Launch” card
Web banner for the Dhaaga collection: the cast before a patterned hanging
An olive card with a woven motif: “Not everything meaningful fits into a pattern.”
An illustration of a sister tying a rakhi on her brother’s wrist, “Inspired by Raksha Bandhan, woven for today.”
Dhaaga lookbook page: an orange top and olive trousers
Dhaaga lookbook page: a red kurta and white trousers
Dhaaga lookbook page: a pale pink dress
Dhaaga lookbook page: a pink kurta
The Dhaaga pattern: maroon floral motifs on cream
A rakhi of twisted threads being tied on a wrist
A maroon card framing a group photo as a postage stamp under the Dhaaga wordmark
The Raya logo, “raya by Bhumi Goyanka”, in maroon on sand
next project05 / 06

The Better Made, after Raya